Target Audience Research and TAP

For this post I will be talking about the target audience that we will be aiming our film at. We had to do this last year and also supply and TAP (target audience profile) to go with it.

Target Audience:

Behind closed doors is our short film and we are aiming it at 17 to 30 year olds, both male and female, as this is the age we feel most violent domestic relationships happen. We have also chosen this age range because it is appealing with the tension, suspicion and thriller aspects. Also because it is the statistical age in which domestic's happen this short is also an eye opener to make people aware of this violence.

Age Certificate:

Because of the violence and implied violence of this short our age certificate is 15, with further research into films like ours we found "Enough" which is a feature length film with the age certificate of PG13, so putting our short at 15 gives us plenty of leeway to connote and show some violence. Also the fact that there may be swearing in the film as well also makes it into a 15 plus certificate.

BBFC Ratings

Films that fit into the '15' category can contain certain things:

- strong violence but not incredible amounts of gore.

- Frequent strong language

- Strong verbal reference to sex

- drug taking

- sexual nudity

- sex can be shown but not too graphic

- only brief sexual violence

- Discriminatory behaviour and language

TAP (target audience profile)

This is Katie West and Adam Smith. She is 20 years of age while Adam is 22. They have been together since college. Adam studied business and maths which then lead him into an office job while Katie is still looking for work. She studied Drama through college.
        
Katie and Adam both have hobbies: Katie enjoys going to the theatre, art and reading books like "Murdoch Mysteries" and "Mortal Instruments" while Adam enjoys watching tele and a bit of sport like football and gold while he sometimes enjoys some time to play musical instruments like the keyboard.

         They both enjoy watching thrillers and horrors that have good twists at the end that they never see coming or have good jump scares. One of Katie's favourite films stars Jennifer Lopez: "Enough",which is a suspense film, as its the woman who takes a stand while Adam rather likes "Taken" where the man goes out to save his daughter and is the hero at the end of it.

        Being still young and at the start of their relationship Katie and Adam have many arguments about many silly things that often cause huge heated shouting matches that can make either Adam or Katie storm out or throw something because they are under stress from work or money problems. They have just moved in together, Adam owns a BMW which is his pride and joy, while Katie owns a small mini which she likes as its simple and gets her from A to B: which is often shopping.

Real media products that back our choice of age certificate:

Fifty shades of grey

Although this film isn't the same as my film it still has a male who is seen as the more dominant character and a female who is submissive. The target audience for this film is females in the age brackets of around 15-24 + 35-45+ .

The gambler 

The gambler comes under the thriller, drama and crime category and is aimed at males at around the ages of 15-24. This could be used as evidence to suggest that males in this age bracket like these kinds of films.